At Lens Digital, there are lots of tools we use when designing and building a website. Here are some of our favourites;

Website Analysis

  • Website Grader – A free online tool that grades your site against key metrics like performance, mobile readiness, SEO, and security.
  • GTmetrix – GTmetrix gives you insight on how well your site loads and provides actionable recommendations on how to optimize it.
  • Responsive Website Design Checker– A tool to show how responsive a website is.

Social Media


  • BuzzSumo – Analyze what content performs best for any topic or competitor.
  • Keyword Rank Checker – Find out where your website ranks on Google.



  • Coolors – Colour scheme generator.