(n.) - a regular record of your thoughts, opinions, or experiences that you put on the internet for other people to read

Case Study: The Burns Unit

This article was published on: 30/04/2018

The Burns Unit tlc was created by Paul Burns to help advertising agencies, communication organisations, and marketing departments unleash their creativity. Paul spent 25 years at Saatchi & Saatchi looking after client business. He became their Training Director and first Director of Knowledge Practices, sitting on the main Management Board of the Agency.

Paul built the original Burns Unit website himself. The websites had various issues including poor SEO and lack of responsiveness. We performed an initial analysis to identify the source of the issues. Primarily, these were due to the fact that the original site contained lots of images.

We rebuilt the website, converting from images to CSS stylesheets. A number of standard styles were defined for use across the site. This improved the SEO as the new page were indexable by Search Engines and the style sheets were used to implement responsive design.