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Category: Blog

GDPR Made Easy

General Data Protection Regulation (GDPR) is a new European privacy law that comes into effect on the 25th May. A lot has been written on GDPR and there is still a lot of confusion. In simple terms, GDPR can be broken down into the following principles; Only collect the data you need Ask permission being…
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Improving SEO Rankings – Part 4

If you missed the last installment, click here. Update Since the last installment, a couple of things have happened. Firstly is that we got an amazing Google Review; This help to give the site social proof and to build trust. For more information on how Google Reviews can help with SEO, have a read of…
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Improving SEO Rankings – Part 3

For Part 2, click here. Changes So Far As mentioned in part 2, the first stage was to improve the page titles to include some of the main keywords. These have been changed; As you can see, the entries now have “Website Design Agency, Ascot, Berkshire – Lens Digital” add to them. We have also…
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Improving SEO Rankings – Part 2

Getting Started For Part 1, click here. The first task at hand was to understand the current SEO setup for the site so out comes a Google Sheet. We used the WordPress Plugin – Export All URLs to enable us to download a list of all of the web pages with their URLs and Titles. We…
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Improving SEO Rankings – Part 1

We here at Lens Digital are big fans of Matt Giovanisci and his Money Lab. As Matt himself says, “Money Lab is where I challenge myself to make more of what I love: money.” Some of the experiments are about launching new products whilst others seek to improve existing products. One of his latest ones has…
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Backup Your Website

When Did You Last Backup Your Website?

After working in IT for 30 years, I have learned the hard way of the importance of doing a backup of your code. It seems obvious to say backup your website, but how many people actually do it? With WordPress, there are a number of solutions out there. Our favourite is UpdraftPlus. UpdraftPlus has over 1…
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Choosing The Right Platform For Your Website

Choosing The Right Platform For Your Website

There are a number of Website Builder products on the market. They make claims like; “Getting online has never been easier” “No coding skills needed” “Quick and easy. You will be online in minutes” Are they all that they claim to be? Recently, we have been contacted by people who have had problems with different…
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Should You Host Your Own Blog?

Should You Host Your Own Blog?

When we started Lens Digital, one of the things we knew we wanted to do was to have a blog. The main purpose of it would be to share our thoughts on Web Design, Social Media and a splash of Project Management. Secondary to this was the fact that we wanted to improve our SEO and…
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Your customers are talking to you but are you listening?

Your customers are talking to you but are you listening?

Recently, I needed a couple of plumbing jobs done in my house. One was a small relatively urgent maintenance job and the other was a much larger upgrade with a slightly longer lead time. For the first job, I found a local plumber who could come out on the day I contacted him and give…
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Where does my UX journey start?

Where does the User Experience (UX) start?

User experience design (UX, UXD, UED or XD) is the process of enhancing user satisfaction with a product by improving the usability, accessibility, and pleasure provided in the interaction with the product. I recently came across two examples of bad UX and in both cases, these occurred without me even using the product. The first case…
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