Should You Use ChatGPT To Create Content For Your Website?

Table of Contents

TL;DR – No.

But seriously, first let’s take a more in-depth look at ChatGPT.


What is ChatGPT?

For those who that don’t know, according to Wikipedia, it is a “prototype artificial intelligence chatbot developed by OpenAI which specializes in dialogue”. Put simply, you ask it a question, and it will give you an answer

Sarah Lock, writing in the Guardian, noted it as capable of “generating impressively detailed human-like written text”.  Lots of article have been written about whether ChatGPT is a replacement for Google, including his one from CNBC.

Now the first thing to note is that it is definitely not a replacement for Google. Try asking it for “Indian Takeaways in Ascot” or “Best Football Team In Yorkshire” – obviously Doncaster Rovers and it will reply;

ChatGPT Reply

How good is ChatGPT?

To show how useful ChatGPT can be, we asked it a question about web design. Below is the unedited question and response we got from it.

ChatCPT - Answer

Again, this is completely unedited – all we did is copy and paste in the answer,

So should I use ChatGPT to write content for my website?

This is great you might say, I can get ChatGPT to write all of the content for my website and save lots of time.

Well no, there are reports that Google says AI generated content is against its guidelines. At the moment, nobody can be sure that Google have been accurately able to detect if any content has been written by AI. However, I wouldn’t want to be the one that found out if they can and have the possible loss of Google ranking places.  

There are 3rd party AI detectors available such as the one created by Hugging Face. In fact, if you run the answer from ChatGPT through it, it says that it is 99.98% fake.


However to show this is not an exact science, if you run the same text through the AI Content Detector by Writer, you will see that it calculates that it is 23% human-generated content.

Writer - AI Generator

What is the best way to use ChatGPT?

We have found that the best to use ChatGPT is to generate ideas and outlines for blog posts rather than the finished post. In the example above, we would use the 5 suggested topics, expand on them and turn them into our content. For safeties sake, we always use Hugging Face to double check our content. 

You could ask ChatGPT for suggestions about blog posts we could write about;

Chatgpt Keywords

The key is to use ChatGPT as the starting point for creating content not for creating the actual content itself.

If you would like to try ChatGPT, then you can find it over at

Ascot based, Lens Digital is a leading web design agency that helps businesses of all sizes create professional, user-friendly websites which showcases their products and services. We create custom websites that are tailored to each client’s unique needs and goals. We are passionate about designing and building visually stunning websites that are easy to navigate, optimized for search engines and look great on any device.

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