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Getting the Most Out of Your Website

After a recent business network event, I was contacted by someone I had met who wanted me to have a look at their website with a view to doing a redesign.

In 10 minutes, I had filled my notebook with a list of improvements that could be made to the site. A lot of these I see repeatedly so I thought I would share some simple tips on getting the most from your website.

Tell People What You Do

Sounds simple doesn’t it? But so many people have a nice homepage without actually saying what it is that their business does.

If you have a look at our website (https://wearelens.co.uk), it is there plain and clear what we do.

Lens Digital Homepage
Lens Digital Homepage

Another example is that of one of our clients, Kiscabs;

Kiscabs Homepage
Kiscabs Homepage

Again, nice and clear what the business does and in this case where it operates.

If you have an area of operation, then include that. Perhaps you are an award winning company or you have been operating for 50 years – include all of that.

The only exception to this is if you are so well known in your field that you need no introduction.

Make It Easy To Find Information

Make sure that your site navigation is clear and simple. Try and guide your users around your website. I tend to put the pages that you want users to start with first.

However, just because you perceive it to be the best place to start, your users may not agreed. Using tools such as Hotjar, you can see where people are clicking on a page or even create recordings of their visitors so you can really see how they interact with your website.

Make It Easy To Contact You

There is no point having a website if you impossible for people to contact you. Don’t hide away your contact details – make them visible in several places.

On our website, we have contact details in the header and footer of every page along with a dedicated contact page. No-one can ever say that it is hard to get in-touch with us.

Contact forms can also be used to help you gather information from the client. A contact form can be built to collect key piece of information so that you are more informed when you response.

People Are Impatient (and so is Google)

Getting into the technical realms now – performance. Two seconds is considered the benchmark for the response of any web page. Anything longer and you will start to lose visitors. Google will also start to penalise your websites.

There are plenty of tools and guides on how to improve the load time of your website. Our favourites include GTMetrix and Pingdom. Both of these tools break down a websites load time so that you can see what is taking up the time.

This list is not meant to be a definitive list but a starting point for things to consider when you are trying to get the most out of your website.

If you need any help with any of the above, then please do contact us