A Google Featured Snippet is a short extract of text that appears at the top of Google’s search results to quickly answer a searcher’s query.
If you search for “is moonfruit closing”, you will see that the answer is a featured snippet from our blog. Google has decided that this is the best website to answer the question.
Another example is for the search term “reasons why website under performing”. In this example, a well structed web page has enabled Google to extract the titles without disclosing any additional information.
They are determined by Google where they believe that it will help people more easily discover what they’re seeking, both from the description about the page and when they click on the link to read the page itself.
How do I get a Google Featured Snippet?
From a SEO point of view, there is nothing that you can do to make Google use a particular page or answer to create a featured snippet.
The only way to get a web page as a featured snippet is to create a well structed, content rich, SEO friendly web page.
How can I opt out of Google Featured Snippets?
One disadvantage of Google Featured Snippets is that they display the information to the user without them having to visit your website. This can lead to a reduction in your click through ratio (CTR).
It is possible for you to indicate to Google that you don’t want a web page to be used to generate a Feature Snippet – https://developers.google.com/search/docs/advanced/appearance/featured-snippets