How green is your website?

Do you know how green your website is and what you can do to improve it?

The first thing to look at is how green is your hosting provider. I use Stablepoint for hosting who publish their energy policy – https://stablepoint.com/green-hosting. Most hosting providers will do this.

You can use the calculator at https://www.websitecarbon.com/ to measure the impact of your website.

Website Carbon Calculator

As well as the energy usage of your web host, there is also the energy used to transmit your website over the internet and of the device the end user is using.

How do you improve your website carbon footprint?

Although it is harder to measure these, there are steps you can take to help reduce the energy usage.

SEO

This might seems random but the less time taken to find your website will mean less energy used.

Navigation

Clear and simple navigation will help people find the information they need quicker.

Images

Reduce and compress images so they take up less bandwidth. Switching to image formats such as webp will also help to reduce file sizes.

Hosting Location

Host your website close to your end users – if you are a UK business targeting US clients, then consider using a webhost based in the US.

Although all of the tips above are aimed at improving the carbon footprint of your website, there are all just good practices for websites anyway.

You can read more on ECO friendly websites at https://ecofriendlyweb.org/

Eco-friendly Web Alliance

If you would like help improving the carbon footprint of your website, then please contact us.

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