An Introduction To Our Web Design Process

We believe it is important to have a good web design process when designing and building websites. This ensures that the website meets the needs of your business and that of your target audience. At Lens Digital, we have built a standard process which helps us to deliver quality web sites every time. Our process can be varied depending on the size and the nature of each project.

Table of Contents

Our Web Design Process










The design phase is the foundation of any web design project. This is where the creative process begins, and the initial concept takes shape. We aim to gain a deep understanding of the client’s goals, target audience, and the overall purpose of the website. The primary objective of the design phase is to create a visual roadmap that guides the entire project. 

Gathering Requirements

The first step in the design phase is to gather detailed requirements from the client. This includes understanding their business objectives, brand identity, content needs, and any specific design preferences. It’s crucial to establish a clear and comprehensive project brief to ensure that the final design aligns with the client’s vision.

Wireframing and Prototyping

Once the requirements are in place, we start by creating wireframes and prototypes. Wireframes are basic, low-fidelity representations of the website’s layout, focusing on the placement of key elements such as navigation menus, content sections, and calls to action. Prototypes, on the other hand, are interactive mockups that provide a more realistic view of the final design’s functionality.

Visual Design

After wireframing and prototyping, the design process moves into the visual design stage. This is where we apply colours, typography, imagery, and other visual elements to create a cohesive and aesthetically pleasing design. It’s essential to maintain consistency with the client’s brand identity while ensuring a user-friendly interface.

Feedback and Iteration

Design is an iterative process, and client feedback plays a crucial role in refining the design. We work closely with our clients to gather feedback, make necessary adjustments, and iterate on the design until it meets the client’s expectations. 


Once the design phase is complete and the creative concepts have been finalized, the web design project transitions into the build phase. In this stage, we leverage the power and versatility of WordPress as the chosen platform to bring the design vision to life and create a fully functional website.

Setting Up WordPress

The first step in the build phase is to set up a WordPress environment. This involves selecting a hosting provider that supports WordPress installations, registering a domain name if one hasn’t already been secured, and configuring the hosting environment to run WordPress smoothly.

Theme Customization

Customization is a significant aspect of WordPress web design. We work on tailoring WordPress look and feel to match the client’s specific requirements. Customizations include adjusting colour schemes, typography, layout structure, and incorporating branding elements to ensure a cohesive look and feel.

Content Integration

WordPress’s content management capabilities come into play during content integration. Content created in the design phase, including text, images, videos, and multimedia elements, is added to the website. WordPress’s user-friendly interface simplifies this process, making it easy for content editors and administrators to manage and update the site’s content.

Plugin Integration

One of WordPress’s strengths is its extensibility through plugins. Depending on the project’s requirements, various plugins may be integrated to add additional functionality to the website. These can include contact forms, social media integrations, e-commerce capabilities, SEO tools, and more. Each plugin is carefully selected and configured to enhance the website’s features and usability.

Responsive Design Implementation

With the growing prevalence of mobile device usage, it’s crucial to ensure that the website is responsive and accessible across various screen sizes. WordPress makes it relatively straightforward to implement responsive design practices, ensuring that the site adapts gracefully to smartphones, tablets, and desktop computers.

Quality Assurance and Testing

Testing is a critical step in the build phase, ensuring that the website functions flawlessly. WordPress websites undergo rigorous testing to identify and address any issues, including broken links, compatibility problems, and functionality errors. Special attention is given to cross-browser compatibility, ensuring that the website works seamlessly on popular browsers like Chrome, Firefox, Safari, and Edge.

Security Implementation

WordPress is a highly secure platform, but security remains a top priority. During the build phase, security measures are implemented to protect the website from potential threats. This includes setting up firewalls, implementing secure login practices, and keeping WordPress, themes, and plugins up to date with the latest security patches.

User Training and Documentation

As part of the build phase, client training and documentation creation are essential. Clients are educated on how to use the WordPress content management system to manage their website effectively. Clear and user-friendly documentation is provided to guide them through tasks such as adding and editing content, managing media, and updating plugins.

Once the build phase is complete, the website has been transformed from a design concept into a fully functional WordPress-powered platform. The result is a dynamic and user-friendly website that can be easily managed and updated, ensuring the client’s online presence aligns with their goals and objectives. With the build phase successfully concluded, the project moves on to the testing and deployment stages to prepare for the website’s public launch.


The testing phase is where the website’s functionality, performance, and compatibility are thoroughly evaluated. Testing is a critical step to ensure that the website functions as intended and delivers a flawless user experience.

Functional Testing

Functional testing involves checking every aspect of the website to ensure that all features and functionalities work correctly. This includes testing forms, navigation menus, interactive elements, and any dynamic content. The goal is to identify and fix any bugs or issues that may arise.

Cross-Browser and Cross-Device Testing

Web users access websites from a wide range of browsers and devices. Therefore, it’s essential to perform cross-browser and cross-device testing to ensure that the website looks and functions consistently across different platforms. Testing on popular browsers like Chrome, Firefox, Safari, and Edge is a standard practice.

Performance Testing

Performance testing evaluates the website’s speed and responsiveness. Slow-loading pages or laggy interactions can lead to a poor user experience and deter visitors. Performance testing helps identify bottlenecks and optimization opportunities to ensure fast page load times.

User Testing

User testing involves real users interacting with the website to provide feedback on its usability and overall user experience. Test participants are given specific tasks to complete, and their feedback helps identify any usability issues and areas for improvement.


Once the design and development phases are complete, and thorough testing has been conducted, it’s time to deploy the website and make it accessible to the public. Deployment involves moving the website from a development environment to a live server where it can be accessed by users.

Hosting and Domain Setup

Before deploying the website, a suitable hosting environment must be chosen. Hosting providers offer various options, such as shared hosting, virtual private servers (VPS), and cloud hosting. Additionally, the domain name (e.g., needs to be configured to point to the hosting server’s IP address.

Migration and Data Transfer

If the website is replacing an existing one, data migration is necessary to transfer content, databases, and user information to the new server. This process ensures a smooth transition without data loss or disruptions.

Final Testing

Before the website goes live, a final round of testing is conducted to verify that everything is working correctly in the production environment. This includes checking all links, forms, and interactive features to ensure they function as expected.

Launch and Monitoring

Once the website is deployed and thoroughly tested, it can be officially launched for public access. It’s essential to monitor the website’s performance, security, and user feedback closely in the early days after launch to address any issues promptly.


The support phase is an ongoing commitment to ensure the website’s continued success. After the website is live, it requires regular maintenance, updates, and support to keep it secure, functional, and up-to-date.

Maintenance and Updates

Websites are not static; they evolve over time. Content needs to be updated, and software components such as plugins, themes, and CMSs require regular updates to patch security vulnerabilities and improve performance. Maintenance tasks include monitoring for broken links, updating content, and optimizing for search engines (SEO).

Security and Backup

Security should be a top priority for any website. Regular security audits, malware scanning, and proactive measures are necessary to protect the website and its users from potential threats. Backups should also be routinely created and tested to ensure data can be restored in case of data loss or system failure.

Performance Optimization

Web users have high expectations when it comes to page loading speed and responsiveness. Continuous performance optimization is essential to meet these expectations. This may involve optimizing images, implementing caching, and fine-tuning server configurations to deliver a fast and seamless


Our web design approach is centred around meeting the specific needs of your target audience. By employing a structured process that combines thorough research, experimentation, and rigorous testing, we strive to create user-friendly and effective websites. We understand that a successful online presence requires more than just an attractive design; it necessitates a deep understanding of your audience’s preferences and behaviours. We incorporate this knowledge into every aspect of the design process, resulting in intuitive and engaging user experiences. Through continuous refinement and optimization, we ensure that the final product not only captures attention but also fulfills objectives efficiently. With our commitment to delivering high-quality web design, we aim to provide you with a website that stands out among the competition and drives meaningful results for your business.

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