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Three Essential WordPress Plugins

Three Essential WordPress Plugins

At Lens Digital, WordPress is our go-to platform for building websites. We aim to keep each installation as light as possible. However, we have a number of plugins that we install by default. Whilst these do not necessarily enhance the front-end user experience, they are important to ensure the smooth operation of the website. So…
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Project Management for Small Businesses

Project Management for Small Businesses

At Lens Digital, we help small businesses to get online. When we are running projects, the last thing we want to do is to overload our clients with a mass of project documentation. As most of our clients are Solopreneurs, we wanted to keep the paperwork to a minimum; enough that it was clear what was…
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Use Your Fans To Build Your Audience

Use Your Fans To Build Your Audience

I was recently part of the audience for a circus show in a theatre. At the start of the show, there was an announcement about photography. Normally, in these circumstances the announcement, “Please turn off all phones. Photography is not permitted.” Not for this show, the announcement went something like “This is an interactive show.…
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The Risks of Automated Instagram Tools

The Risks of Automated Instagram Tools

There is an increasing number of automation tools that will help you to grow your Instagram followers. They generally work by monitoring certain hashtags then commenting and liking photographs with that hashtag and following the associated account. An easy way to increase your Instagram audience, right. Sort of. The problem with this kind of tool…
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What I Did Wrong On Social Media

What I Did Wrong On Social Media

With one simple reply to a tweet, I discovered what I was doing wrong on Social Media. I wasn’t interacting, I was just posting. I won’t go into the details of the tweet but I just simply replied to it. These are the statistics for that reply; The lesson I learned was so simple. Don’t just…
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Facebook Business Pages Are Not Perfect

A Facebook Business Page Is Not Perfect

Lots of small businesses use a Facebook Page as a way to establish their business online. There is nothing wrong with that as it is simple, quick and cheap (in terms of financial cost). But is it a good idea only to have a Facebook Page for your business? Let have a look at some…
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Licensing Images For Web Use

Licensing Images For Web Use

An important part of a website are the images. Unless you have your own image library or have money to shoot your own, you will have to source them from an image library. It is important that you understand the different types of licenses so that you aren’t on the end of an expensive copyright…
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Closed For Business

Closed For Business

Are you open for business? Are you FULLY open for business? Over 50% of small business are still not online, yet this is often cited as one of the reasons that small businesses fail. According to government figures, there are over 5 million micro businesses in the UK in 2016, accounting for 96% of all businesses.…
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The Ultimate Tool For Designing a Website

The Ultimate Tool For Designing a Website

There are plenty of tools on the market to help you design websites. One of the best tools is also one of the cheapest; pen and paper. To illustrate the point, here are a couple of sketches from a recent project. The first one is for the menu structure. After speaking to the client, we…
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Calling all small businesses — New digital agency launches in Berkshire

Calling all small businesses — New digital agency launches in Berkshire

Lens Digital, a new digital agency focusing on delivering high-quality, modern websites for small businesses has launched in Ascot. A survey done earlier this year by research company Clutch.co found that 46% of 350 small businesses surveyed did not have a website. 22% of those businesses say they do not plan on ever having a website. Some…
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