Political Parties – 404 Pages

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A 404 error occurs when a user attempts to access a page on your website that doesn’t exist. Most websites display a default error page. However, it creates an opportunity to engage and assist your website visitors.

In this post, we take a look at how political parties are using 404 pages to get their message across (or not).

Conservatives - UK

If you are going to use a 404 page for a message,  it needs to be readable.

404 - Conservative Party

Labour - UK

This page is readable but for a political message, it lacks any punch.

Liberal Democrats - UK

This is a missed opportunity. Not only does it not show a political message, it offers no assistance.

404 - LibDem

Reform - UK

This is what you should have as a minimum for your 404 page.

Scottish National Party - UK

This is one of the most creative ways of using your 404 page to get a message across.

404 - SNP

Alba - UK

This is the default 404 page. Probably the worst thing that you can display.

404 - Alba

Greens - UK

Showing a site map is useful but it would be better to show a few key pages.

Plaid Cymru - UK

This is similar to the Labour 404 page – it has a political message but lacks punch.

404 - Plaid Cymru

Democrats - US

Not the most exciting 404 page but engages with users and help them to find key pages.

404 - Democrats

Republicans - US

Using humour for a 404 page helps to engage with the website visitor.

404 - GOP


As you can see, there are lots of different ways to implement a 404 page that can assist your visitors.

The most important thing is that you do something that will help them to navigate your website.

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