How to reduce the carbon footprint of your website

The effects of global warming on the health of the planet have long been known. In fact, some nations have already declared a climate emergency. Under the 2015 Paris Agreement, a legally binding international treaty, nations are committed to working to limit the global average temperature rise to 1.5 degrees C below pre-industrial levels. Even though the Paris Agreement was a governmental agreement, we can all take action to help meet the target.

What can you do to make your website more environmentally friendly? This article looks at some easy ways to make your website more eco-friendly.

Website Hosting

Your hosting provider’s green credentials should be your first consideration. Websites reside on computers that are connected to telecommunication networks – more computers. Because they all consume power, it is important to examine your hosting provider’s energy policy.

Our website is hosted by Stablepoint, whose energy policy is available on their website. Even though they cannot guarantee that the energy they use is green, they compensate by offsetting their carbon usage twice over. If you are unsure of the energy policy of your hosting provider, then you can use the tool at The Green Web Foundation which will show you if you website is hosted green.

Green Web Foundation

Website Hosting Location

As well as the energy required to host your website, there is also the energy required to transmit the data of your website to the end user. If your web host is closer to your end users, the transmission time will be faster, and your carbon footprint will be smaller. You can utilize a Content Delivery Network (CDN) to deliver content to users based on their geographic location if your target market is in multiple countries. 

Reduce Data Transmission Time

As well as you hosting your website close to your end user, you can reduce the data transmission times by ensuring that your website data is as small as possible. Tasks that will help to achieve this include;

  • Enable server compression
  • Reduce image files by using file formats such as WebP
  • Copy that ensures the message is clear and simple

Search Engine Optimisation

Search Engine Optimization (SEO) aims to improve the ranking of your website and to help end users find information more quickly. It follows that if they are able to locate information more quickly, they will use their devices less and therefore reduce their carbon footprint.

Creating a greener website does not require any specific SEO techniques. Just follow the standard SEO principles to help improve your ranking and reduce the search time.

Have A Positive Impact

As well as taking the above steps to reduce your website’s carbon footprint, you can become climate positive by subscribing to a subscription service such as Ecologi.

Need help reducing your carbon footprint?

Despite the fact that all of the tips above aim to improve the carbon footprint of your website, they are all just good practices in general. If you would like help improving the carbon footprint of your website, then please contact us.

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