How we implemented Star Ratings for a client in their Google Search results

Google Reviews – Star Ratings

Google Reviews are an important of showing the credibility of your business. They also help with to give you a boost in local SEO rankings.

But did you know that you can have your Google Review star ratings show in your search results.

In this example, Yell have got their star ratings showing against their search engine listing.

Google Reviews - Star Ratings

Review Snippets

Reviews Snippets is a way of ‘marking up’ the reviews so that Google can find them and add them to your search results.

This is what a marked up review looks like;

“@context”: “”,
“@type”: “Book”,
“name”: “Super Book”,
“description”: “Ultra interesting. Super impressive.”,
“aggregateRating”: {
“@type”: “AggregateRating”,
“ratingValue”: “88”,
“bestRating”: “100”,
“ratingCount”: “20”

When Google indexes a webpage and finds reviews in the correct format, then it will display it alongside the search engine result.

There are a couple of restrictions around this. For example, it is not possible to display the ratings against the homepage. It is better to setup a review page which show the Google Reviews for your clients and also contains the appropriate markup for Google.

We Can Help

Does this sound to complicated? We can help.

We were recently contacted by a client who wanted to have their ratings displayed against their search results.

This is what we implemented for them;

London Tree Stump Removal - Google Reviews Star Ratings

If you would like to implement Google Reviews star ratings against your search engine results, then get it touch.

Update – 28th September

Shortly after publishing this blog post, Google decided to remove the ability to display star ratings against individual sites;

“Reviews that can be perceived as “self-serving” aren’t in the best interest of users. We call reviews “self-serving” when a review about entity A is placed on the website of entity A – either directly in their markup or via an embedded 3rd party widget.”

Review sites will still exist as they are displaying reviews for other sites rather than their own. This may change in the future but at the moment, star ratings against individual sites is no longer allowed.