Case Study: The Burns Unit

Paul Burns created The Burns Unit tlc to help advertising agencies, communication organisations, and marketing departments unleash their creativity. Paul spent 25 years at Saatchi & Saatchi looking after client business. He became their Training Director and first Director of Knowledge Practices, also sitting on the main Management Board of the Agency.

Paul built the original Burns Unit website himself. The websites had various issues including poor SEO and lack of responsiveness. We performed an initial analysis to identify the source of the issues. Primarily, these were due to the fact that the original site contained lots of images so search engines were unable to ‘read’ the page contents.

We defined a number of standard CSS styles to replace the images across the site. This helped to improve the SEO as the new page content was indexable by Search Engines. By using style sheets, we were able to implement responsive web design.

The Burns Unit
The Burns Unit


About The Author