Things To Ask Before Redesigning Your Website

Table of Contents

Questions to Ask When Redesigning Your Website

If you are looking to redesign your website, then it is important that you do it in a planned and structured way.

We have put together a list of 25 questions that will help you to plan your website redesign. Not all of them will be relevant to every business. Have a read of the questions and pick out 5 that are the most important to your business.

  • What are the main goals and objectives of the website redesign?
  • Who is the target audience for the website?
  • What is the current performance of the website in terms of traffic, conversions, and user engagement?
  • What are the key features and functionalities that should be retained or improved?
  • How does the current website align with the overall brand identity and messaging?
  • Are there any specific design elements or colour schemes that should be maintained or updated?
  • What are the primary reasons for visitors leaving the website without taking any desired actions?
  • Have you gathered feedback from current website users or conducted user testing to identify pain points and areas for improvement?
  • Are there any specific competitors’ websites that you admire or consider as benchmarks?
  • Are there any specific technologies or platforms that need to be integrated with the new website?
  • What content management system (CMS) is currently being used, and should it be changed or upgraded?
  • Is the website optimized for mobile devices and responsive across different screen sizes?
  • What are the main keywords and search terms that the website should rank for in search engine results?
  • Are there any specific regulatory or legal requirements that need to be considered during the website redesign?
  • What is the timeline and budget allocated for the website redesign project?
  • Are there any existing analytics or tracking tools in place to monitor website performance and user behavior?
  • What is the desired user journey or flow that visitors should experience on the new website?
  • Will there be any changes to the website’s information architecture or navigation structure?
  • Should the website incorporate any interactive or multimedia elements such as videos, animations, or sliders?
  • What are the desired call-to-actions (CTAs) and how prominently should they be displayed?
  • Are there any specific accessibility requirements or standards that need to be met?
  • Will there be any changes to the website’s URL structure or domain name?
  • Should the website be integrated with social media channels or have social sharing capabilities?
  • How will the success of the website redesign be measured and evaluated?
  • What is the plan for ongoing website maintenance and updates after the redesign is completed?

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