Questions to Ask When Redesigning Your Website
If you are looking to redesign your website, then it is important that you do it in a planned and structured way.
We have put together a list of 25 questions that will help you to plan your website redesign. Not all of them will be relevant to every business. Have a read of the questions and pick out 5 that are the most important to your business.
- What are the main goals and objectives of the website redesign?
- Who is the target audience for the website?
- What is the current performance of the website in terms of traffic, conversions, and user engagement?
- What are the key features and functionalities that should be retained or improved?
- How does the current website align with the overall brand identity and messaging?
- Are there any specific design elements or colour schemes that should be maintained or updated?
- What are the primary reasons for visitors leaving the website without taking any desired actions?
- Have you gathered feedback from current website users or conducted user testing to identify pain points and areas for improvement?
- Are there any specific competitors’ websites that you admire or consider as benchmarks?
- Are there any specific technologies or platforms that need to be integrated with the new website?
- What content management system (CMS) is currently being used, and should it be changed or upgraded?
- Is the website optimized for mobile devices and responsive across different screen sizes?
- What are the main keywords and search terms that the website should rank for in search engine results?
- Are there any specific regulatory or legal requirements that need to be considered during the website redesign?
- What is the timeline and budget allocated for the website redesign project?
- Are there any existing analytics or tracking tools in place to monitor website performance and user behavior?
- What is the desired user journey or flow that visitors should experience on the new website?
- Will there be any changes to the website’s information architecture or navigation structure?
- Should the website incorporate any interactive or multimedia elements such as videos, animations, or sliders?
- What are the desired call-to-actions (CTAs) and how prominently should they be displayed?
- Are there any specific accessibility requirements or standards that need to be met?
- Will there be any changes to the website’s URL structure or domain name?
- Should the website be integrated with social media channels or have social sharing capabilities?
- How will the success of the website redesign be measured and evaluated?
- What is the plan for ongoing website maintenance and updates after the redesign is completed?