Recently, we were contacted by a client who wanted us to review their WordPress website. We undertook a full site audit and found that one of the main issues was the page load speed of the site. The site was taking nearly 4 seconds to load with a page size of over 3mb.
As Google is increasingly using page load speed as a ranking factor, especially for mobiles, (source) it was important to get the load time as low as possible.
We tuned the WordPress installation to lower the load time to approx 1.5 seconds. Using a measuring tool such as GTMetrix, it was possible to measure and visualise the improvements.
All of the changes made to the site were made without making any changes to the look and feel of the site.
We also made further recommendations to the client on how they can improve the usability of the site.
If you need help with your WordPress site, we would be more than happy to perform an audit of your site. Drop us a line via the Contact page to see how we can help.