SEO - Search Engine Optimisation
SEO Solutions For Your Business
A lot of SEO solutions are simply not designed for the smaller local business, the large monthly payments seem to suit the SEO Agency more than the client. This is beyond the budget of most small businesses. What they need is simple services to help with their local SEO.
At Lens Digital, our SEO services are designed with small businesses (and their budget) in mind. We work with you to empower you to make the SEO changes to YOUR website. After all, no-one knows your business better than you do.
Our 3 Step SEO Strategy
Our SEO Methods Work
At Lens Digital, we practise what we preach. We applied our 3-step SEO process to our own website and our ranking went from the bottom of page 3 (#29) to position 3 in less than one month.
Using our database of backlinks, we have submitted our site to a number of directories; local, national and industry specific. This has meant that we have increased the number of backlinks to the website which in turns has helped us to raise the sites’ domain authority.
The key to our method is that they are structured and repeatable for any client. We will work with you to identify the keywords that you want to rank for and then implement our SEO solution.
Technical SEO Audit
Technical SEO doesn’t focus on the content but ensures that the structure of the website follows SEO best practise and that the pages are laid out in the optimal way.
Our comprehensive Technical SEO Audit includes a review of the following;
At the end of the audit, we will produce a report detailing our findings and any recommendations for changes that can be made. Depending on your requirements, you can make the changes yourself or if you have a WordPress website, then we can make the changes for you.
SEO Content Audit
Too often content is written for what people think that the search engines want without thinking about the end user. The easiest way to produce search engine friendly content is to write content for your end-user. This means that your visitors are more engaged, spend more time on your website and help to increase the ranking of your website.
Google has produced comprehensive notes on what it considers quality content. They summarise it as the following;
Expertise, Authoritativeness and Trustworthiness
Our SEO Content Audit looks at all of the content on your website against this criteria and determines whether it should be kept, deleted or written. We produce a spreadsheet detailing all of our recommendations for your review.
Backlinks are incoming links to your website. There are important as they help give your website “authority” and thus increase your search engine ranking. When it comes to backlink creation, it is important that it is done properly as a bad strategy can do more harm than good.
Using our database, we aim to increase the number of backlinks to your site by submitting it to a number of online directories. These directories have all been vetted to ensure they are legitimate and will benefit your site. Our database covers both national and local directories and some covering specific industries.
What Our SEO Clients Say
Andrew and the Lens team did a great job with our SEO. We needed a simple ‘how to’ guide to improving our SEO (from a starting position of zero!). He looked through my website functions to recommend what to do and wrote a proposal giving me suggestions in stages, which was really helpful. His rates were decent too!