The Perfect Homepage Layout
Every homepage that’s actually converted well for our clients has followed roughly the same shape. Here’s what that structure looks like, section by section.
In the Lens Digital blog, we share advice, insights and thoughts on the worlds of web design, SEO and WordPress – everything you need to have a website that grows your business.
Every homepage that’s actually converted well for our clients has followed roughly the same shape. Here’s what that structure looks like, section by section.
We recently looked at the homepages of 8 different accountants from around the UK. Here’s what greeted us on each one: Expert Accountants In Sandhurst
Council websites are legally required to be accessible under UK law – here’s what that actually means, and how we build it in from the start rather than bolting it on afterwards.
When a senior member of the Royal Family dies, councils are required to update their websites under a set of protocols known as Operation Bridge. Here’s what that involves and how the tool built into every website we deliver handles it automatically.
Think accessibility is just a compliance box to tick? Here’s how it directly overlaps with SEO plus a free tool to check your own site.
Most business owners spend a lot of time thinking about how their website looks when someone visits it. Fair enough. But here’s something that often gets completely overlooked – what does your website look like when someone shares it?
You spent time and money getting your website right. It looks professional. It loads on mobile. The colours are on brand.
So why isn’t it showing up on Google?
This isn’t a routine patch. WordPress 7.0 is the biggest version jump in years and if your business runs on WordPress, it pays to update carefully.
You’ve put in the hours. You’ve passed the assessments. You’ve got the qualification. But here’s the question: when a homeowner in your area searches for someone like you tonight, will they find you?
Google has published its first official guide to optimising for AI-powered search features. The verdict? Stop chasing “AEO” hacks and start writing content people actually want to read.
If you’ve decided it’s time to invest in a proper website for your plumbing business, the next question is who to use. If you haven’t
Getting a plumbing website built is one thing. Getting one that actually works for a growing business is another. There is a lot of generic
Someone asked me this morning what makes me different from other web designers.
I said: “I’m a cross between a web designer and a business coach.”
If you own a holiday cottage, you already know that the competition for bookings is fierce. Whether you’re a stone’s throw from the Jurassic Coast,
A post I shared on LinkedIn recently hit 33,000 impressions and sparked over 100 comments from designers, marketers, and business owners. Clearly, the topic touched a nerve.