For Part 2, click here. Changes So Far As mentioned in part 2, the first stage was to improve the page titles to include some of the main keywords. These have been changed; As you can see, the entries now have “Website Design Agency, Ascot, Berkshire – Lens Digital” add to them. We have also…
Read more
Getting Started For Part 1, click here. The first task at hand was to understand the current SEO setup for the site so out comes a Google Sheet. We used the WordPress Plugin – Export All URLs to enable us to download a list of all of the web pages with their URLs and Titles. We…
Read more
We here at Lens Digital are big fans of Matt Giovanisci and his Money Lab. As Matt himself says, “Money Lab is where I challenge myself to make more of what I love: money.” Some of the experiments are about launching new products whilst others seek to improve existing products. One of his latest ones has…
Read more
After working in IT for 30 years, I have learned the hard way of the importance of doing a backup of your code. It seems obvious to say backup your website, but how many people actually do it? With WordPress, there are a number of solutions out there. Our favourite is UpdraftPlus. UpdraftPlus has over 1…
Read more
There are a number of Website Builder products on the market. They make claims like; “Getting online has never been easier” “No coding skills needed” “Quick and easy. You will be online in minutes” Are they all that they claim to be? Recently, we have been contacted by people who have had problems with different…
Read more
When we started Lens Digital, one of the things we knew we wanted to do was to have a blog. The main purpose of it would be to share our thoughts on Web Design, Social Media and a splash of Project Management. Secondary to this was the fact that we wanted to improve our SEO and…
Read more
Recently, I needed a couple of plumbing jobs done in my house. One was a small relatively urgent maintenance job and the other was a much larger upgrade with a slightly longer lead time. For the first job, I found a local plumber who could come out on the day I contacted him and give…
Read more
User experience design (UX, UXD, UED or XD) is the process of enhancing user satisfaction with a product by improving the usability, accessibility, and pleasure provided in the interaction with the product. I recently came across two examples of bad UX and in both cases, these occurred without me even using the product. The first case…
Read more
At Lens Digital, WordPress is our go-to platform for building websites. We aim to keep each installation as light as possible. However, we have a number of plugins that we install by default. Whilst these do not necessarily enhance the front-end user experience, they are important to ensure the smooth operation of the website. So…
Read more
At Lens Digital, we help small businesses to get online. When we are running projects, the last thing we want to do is to overload our clients with a mass of project documentation. As most of our clients are Solopreneurs, we wanted to keep the paperwork to a minimum; enough that it was clear what was…
Read more