Our WordPress Web Design Process

We believe it is important to have a good web design process when designing and building websites. This ensures that the website meets the needs of your business and that of your target audience. At Lens Digital, we have built a standard process which helps us to deliver quality web sites every time. Our process can be varied depending on the size and the nature of each project.
design-thinking

Design

Build

testing

Test

upload-files

Deploy

Support

Discovery & Design

Every successful website starts with a strong foundation. In the design phase, we take time to understand your business, your audience, and your goals.

What we do:

  • Learn about your brand, services, and competitors
  • Identify your target customers
  • Clarify what your website needs to achieve (e.g. more enquiries, online sales, brand visibility)

We’ll then create initial layouts, wireframes, and visual concepts that reflect your identity – and resonate with your audience.

Custom WordPress Development

Once you’ve approved the design, we move into the build phase, where we bring your site to life using the power and flexibility of WordPress.

What we build:

  • Fully custom WordPress themes (no off-the-shelf templates)
  • Responsive layouts that adapt to mobiles, tablets, and desktops
  • Easy-to-manage content areas so you stay in control

We also integrate any key features you need — whether that’s contact forms, booking systems, galleries, or blog sections.

Testing & Quality Assurance

Before launch, we rigorously test your website to ensure everything works perfectly — across devices, browsers, and screen sizes.

Our testing includes:

  • Mobile and tablet responsiveness
  • Browser compatibility (Chrome, Safari, Edge, Firefox)
  • Form and function checks (e.g. buttons, links, navigation)
  • SEO and performance audits

We also ensure your site loads fast and is optimised for search engines from day one.

Launch & Deployment

Once your website passes testing and you’re happy with everything, it’s time to go live.

What we handle:

  • Full deployment to your live hosting environment
  • Domain configuration and SSL setup
  • Final checks and post-launch QA

We’ll also schedule the launch at a time that suits your business — avoiding peak periods and ensuring a smooth transition.

Support & Maintenance

Our relationship doesn’t end at launch. We provide ongoing WordPress support services for businesses.

Support includes:

  • Ad hoc development and content updates
  • Security monitoring and updates
  • Regular offsite backups
  • Performance tuning and SEO support

If you’d prefer a hands-off approach, our WordPress Care Plans provide complete peace of mind.

Why Our Process Works for Businesses

We’ve built websites for consultants, creatives, service providers, and small businesses. Our structured process ensures:

Ready to Start Your Project?

If you’re looking for a reliable, friendly web designer, who delivers results – we’d love to chat.

Contact us today to discuss your project or learn more about our WordPress web design services.