If you’re planning a new website for your business, one of the most important steps is writing a clear, detailed web design brief. A strong brief helps your web design agency understand your goals, your audience, and what success looks like — saving time, reducing misunderstandings, and improving your final result.
At Lens Digital, we use your brief as a foundation for your custom WordPress website build.
Here’s what to include:
1. Start With Your Business Overview
Your web designer needs to understand who you are and what you do. Start your brief by introducing your business.
Include:
- Your business name, location (e.g. Ascot or Berkshire), and what you offer
- Your mission or values
- Key services or products
- What sets you apart from competitors
2. Define Your Target Audience
Who is your ideal customer? A great website is built around its users — not just the business.
Include:
- Demographics (e.g. age, gender, income, location)
- Typical goals, challenges, or pain points
- What motivates them to buy or enquire
3. Set Clear Website Goals
What do you want your website to achieve?
Some common goals include:
- Generating more leads or enquiries
- Selling products or services online
- Improving search engine visibility
- Establishing credibility or trust
Be specific. For example:
“We want to increase quote requests from local homeowners in Ascot by 25% in the next 6 months.”
4. List Key Features and Requirements
Think about the functionality your website needs. This helps your web designer scope the project accurately.
Examples include:
- Blog or news section
- Online booking or contact forms
- Image galleries or portfolios
- Integration with email marketing, CRMs, or payment gateways
- E-commerce features (if relevant)
If you already use certain tools or systems, include them here.
5. Share Design Inspiration
Are there any websites you love — or hate? Sharing examples helps your designer understand your preferences for layout, colour schemes, navigation, and content structure.
6. Mention Any Technical Constraints
Do you already have a domain or hosting? Are there internal teams or IT systems the designer will need to work with?
Also note:
- Any accessibility requirements
- Website platforms you’re familiar with (e.g. WordPress)
- Launch deadlines or seasonal business considerations
How Lens Digital Makes It Easy
At Lens Digital, we simplify the website briefing process with an onboarding questionnaire that guides you through everything we need to know.
It covers:
- Your business and audience
- Website goals
- Content planning
- Design preferences
- Technical requirements
It’s designed to spark conversations – not box you into a rigid format. We take the time to explore your answers and tailor our WordPress web design services accordingly.
Ready to Start Your New Website?
If you’re planning a new website, we’re here to help. Whether you have a full brief or just an idea, Lens Digital can turn your goals into a fully functional, SEO-optimised WordPress site.
Contact us today to start your project.
