Websites are built with the focus on the homepage – starting with the hero screen as an introduction to the business with the rest of the page walking the visitors through the services, processes and reviews.
However, not everyone who visits your website will come in via the homepage.

Not Everyone Starts At The Homepage
If someone searches for “website design ascot“, then are more likely to land on our Web Design services page rather than the homepage. They could then click through to our portfolio and then onto the contact page – and never visit the homepage.
A website needs to be built so that no matter what page a visitor starts on that they can find the information they need and be able to navigate around the website efficiently.
What is the experience like for your website visitors? Do they get the same experience no matter what page they visit?