A Day in the Life at Lens Digital
Nearly ten years ago, I made the jump from the corporate world into running Lens Digital full-time, and I’ve never looked back. In fact, this was an itch that started nearly 30 years when the world-wide web arrived on the scene.
Back then, I started what was, in essence, the first version of Lens Digital but unfortunately, the world hadn’t bought in the WWW yet. The dream was put on hold….
What does an average day look like for you?
My day usually starts with checking in on client websites and reviewing overnight analytics or performance reports. After that, I’ll have a few catch-ups, sometimes with clients, sometimes with ongoing project collaborators, to plan what’s coming up in the pipeline.
The rest of my day is a mix of design work, development tweaks, SEO tasks, and problem-solving. Every day brings something different. One minute I’m designing out a new homepage layout, the next I’m fixing a plugin conflict or improving a site’s performance. It keeps things interesting and definitely keeps me on my toes.
What do you enjoy most about your role?
I love the blend of creativity and technology. Designing a site that looks great and performs flawlessly is incredibly satisfying. Speaking with clients is also a big part of my day; understanding their goals, helping them simplify their message, and guiding them toward decisions that will genuinely help their business grow.
But the variety is what truly makes it fun. Every project has its own personality, its own challenges, and its own story. You never know what brief is going to land in your inbox next.
Have you noticed any trends shaping the work you do?
Absolutely – the industry evolves constantly.
Accessibility is becoming non-negotiable, which is great to see. Clients are also far more aware of SEO, page speed, and the importance of ongoing website care, which means conversations are much more strategic than they used to be.
And of course, AI tools are increasingly part of the workflow. They don’t replace design, but they do help speed up processes, create ideas, and improve efficiency.
Mobile-first design is still king, but now sustainability in digital, leaner websites, better performance, fewer unnecessary resources. is becoming part of the conversation too.
What are some projects you’ve enjoyed recently?
I’ve recently worked on several full WordPress redesigns for local businesses, which are always rewarding. Taking an outdated site and turning it into something fast, modern, and conversion-focused never gets old.
I’ve also enjoyed improving long-term clients’ websites through their WordPress Care Plans; adding features, enhancing performance, and optimising for search. Those ongoing relationships make the work even more enjoyable.
SEO projects have been a big highlight recently, especially helping businesses in Ascot and Berkshire improve their visibility for the search terms that matter most to them.
What’s the most challenging aspect of your role?
Probably balancing the mix of creative work with the more technical troubleshooting that comes with WordPress.
Tight deadlines can sometimes add pressure, especially when a client needs urgent fixes or last-minute updates. Complex builds with integrations or large content migrations also bring their own challenges.
But honestly? That’s part of the fun. Problem-solving is a big part of web design and there’s nothing more satisfying than cracking a tricky issue and seeing everything fall into place.
What do you get up to outside of work?
Apart from spending time with my family and walking my dog Annie, the main thing that takes up my time is football.
Firstly, playing walking football (when not injured). I love the ability to play football again in a social environment.
Secondly, I am a part of the executive team at Binfield Football Club. Apart from looking after their website (obviously), I am part of the media team helping to promote the club and part of the commercial team that works with local businesses.
