Let’s take a look at 10 common ways your website could be costing you business—and what you can do about it:
Poor User Experience (UX) Design
Confusing navigation, cluttered layouts, or hard-to-find information frustrate users and make them leave before taking action.
Slow Loading Speed
Nearly half of visitors will abandon a site that takes more than 3 seconds to load. Every extra second costs you conversions and damages your SEO.
Not Mobile-Friendly
With over half of web traffic coming from mobile devices, a non-responsive site alienates a huge segment of your audience and hurts your search rankings – think mobile-first.
Weak or Missing Calls-to-Action (CTAs)
If visitors don’t know what to do next, they’ll do nothing. Vague or hidden CTAs mean missed opportunities to turn visitors into leads or clients.
Unclear Value Proposition
If your homepage doesn’t instantly communicate what you do and why you’re the best choice, visitors will move on to someone who does. Focus on your visitors not on you.
Attracting the Wrong Audience
Lots of traffic means nothing if it’s not the right people. If your messaging or content is misaligned, you’ll get visitors who never convert.
Lack of Trust Signals
No testimonials or missing contact info can make your business seem untrustworthy. Social proof is essential for conversions.
Outdated or Cluttered Design
Too many visual elements, inconsistent branding, or an old-fashioned look distracts visitors and makes your site harder to use.
Grammatical Errors and Typos
Simple mistakes undermine your professionalism and credibility, making visitors question your attention to detail. Use a tool like Grammarly to check your copy for mistakes.
Overwhelming Visitors With Choices
Bombarding users with too many options or pop-ups leads to “analysis paralysis”—they’ll leave rather than decide. Keep the choices on any one page to no more than three.
