Don't Use These Words On Your Website
If the headline on your website has any of the following words on it, then delete them; “Friendly”, “Reliable” and “Professional”.
Work on the basis that if someone doesn’t say the opposite then you don’t need to say it;
– People don’t say that their business is unfriendly so why do you need to say that your business is friendly.
– People don’t say that their business is unreliable so why do you need to say that your business is reliable
Focus on what really makes you unique.
