Here are some ways to that you can use concept to improve your companies website.
Remix and Reinvent
Look Beyond Web Design: Draw inspiration from other mediums like print, architecture, or nature. For instance, the layout of a magazine spread might inspire a unique website structure, or the color palette of a sunset could inform your next design’s color scheme.
Analyze Successful Designs: Study popular websites and identify what makes them effective. Then, consider how you can adapt and improve upon these elements for your own projects.
Embrace Constraints
Standardization as a Springboard: While certain layouts have become standard, you can use these as opportunities for subtle innovation. How can you add a unique twist to familiar elements?
Mobile-First Thinking: With the prevalence of mobile browsing, consider how constraints of smaller screens can lead to more focused, innovative designs that translate well to larger displays.
Personalization and Interactivity
Tailored Experiences: Utilize user data to create personalized design elements that adapt to individual preferences or behaviors.
Interactive Elements: Incorporate animated GIFs, click-triggered content, or interactive surveys to engage users and make your designs more dynamic.
Storytelling Through Design
Visual Narratives: Use design elements to guide users through a story, creating a more immersive and memorable experience.
Micro-Interactions: Implement small, delightful animations or transitions that respond to user actions, adding personality to your design.
After all, as Pablo Picasso once said, “Good artists copy, great artists steal.” In web design, our “theft” is the thoughtful adaptation and combination of ideas to create something that feels new and exciting.
