Taking Action – Effective Call To Actions (CTAs)

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When someone visits your website, what action do you want them to take? It might be to;

  • Book a consultation
  • View your products
  • Subscribe to your newsletter

How easy do you make it for visitors to take that action? According to SmallBizTrends, nearly 70% of startups and small businesses lack appropriate Call To Actions (CTAs) on their websites.

In this article, we take a look at some examples of effective (and not so effective) CTAs.



ClickUp is a productivity and collaboration tool. They want people to signup and to try the product. Their Call To Action makes that process really easy. Just enter your email address and click “Get Started”. Having a free plan helps to improve conversion rates and signing up is risk free for the website visitor.

Joy + Glee

Joy + Glee

Joy + Glee is a company that offers a razor subscription service for women. Their website is clear about what they offer and what action they want you to take. There is no extra information to confuse the visitor. Only one message and one action.



Basecamp describes itself as “refreshingly simple project management” and their homepage is refreshingly simple. It describes what it is and how easy and risk free it is to sign up.



In our opinion, Square have taken simple too far. Whilst the Call To Action is nice and clear, the copy above it doesn’t help you to make a decision and presumes that you know about Square already. In our opinion, the copy needs to describe the problem they are solving and how they have the solution.



Uber have gone down the route of having 3 possible Call To Actions depending on what you are looking to do. Each option (Drive, Eat or Ride) has a unique Call To Action depending on what the messaging is for that option. Whilst the individual CTAs are clear having the multiple options at the top of the screen makes the choices harder to see. I would have 3 buttons on the homepage asking the user what they want to do – Drive, Eat or Ride and then to display the relevant messaging and CTA.

Plan Your Customer Journey

As you can see from the examples above, it is crucial to master the art of effective call-to-action statements.

If you’re seeking professional guidance to optimize your website’s call-to-action strategy and drive higher conversions, we can help. Contact us today and let our expert team craft compelling calls to action that resonate with your audience, leading them to take meaningful actions that propel your business forward. Don’t miss out on the potential of persuasive CTAs; get in touch with us now to supercharge your website’s performance and maximize your online success.

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