In a recent conversation with a client, I explained how the sections of their homepage should work together to tell a story. Whether you’re designing your own website or working with a designer, here’s how to think about your homepage as a narrative that engages your audience.
Start With the Problem You Solve
Your visitors are coming to your website because they have a problem or need. Start by addressing that directly. Use clear, compelling language to show that you understand their pain points and are here to help.
Example:
“Struggling to grow your business online? We help small businesses build websites that drive results.
Introduce Your Services or Solution
Once you’ve captured their attention, introduce what you do and how you can help. Be concise and focus on the value you bring. Avoid overwhelming them with too much detail upfront – save that for later sections or pages.
Example:
“We specialize in creating custom websites designed to attract more customers and grow your brand.”
Explain How You Work
People want to know what it’s like to work with you. Break down your process into simple steps so they can understand the journey from start to finish. This builds trust and reduces uncertainty.
Example:
- Discovery: We get to know your business and goals.
- Design: We create a stunning website tailored to your needs.
- Launch: We make sure everything works perfectly before going live.
Showcase Your Work
Nothing builds credibility like examples of what you’ve done for others. Include case studies, portfolio pieces, or project highlights that demonstrate the quality of your work and the results you’ve achieved for clients like them.
Tip: Use visuals! Screenshots, before-and-after comparisons, or videos can make this section pop.
Highlight Happy Customers
Social proof is powerful. Share testimonials, reviews, or even video interviews from clients who’ve had great experiences working with you. This reassures visitors that they’re in good hands.
Example Testimonial:
“Working with [Your Business Name] was seamless! Our new website has doubled our leads in just three months.” – [Client Name]
End With a Clear Call-to-Action
Your homepage should guide visitors toward taking the next step – whether that’s booking a consultation, signing up for your newsletter, or exploring more of your site. Make it easy and obvious!
Example CTA:
“Ready to take your website to the next level? Let’s talk!”
Why This Approach Works
This storytelling framework isn’t just about aesthetics – it’s about creating a connection with your audience while addressing their practical needs. By guiding them through this journey, you’re building trust and making it easier for them to choose you.
If you want to know more about how to tell the story of your business, then a book we always recommend is Building A Storybrand by Donald Miller.
So next time you’re thinking about (or rethinking) your homepage design, remember: It’s more than just sections – it’s a story. I’d love to hear from you! Does this approach resonate with how you think about your website? Or do you have any questions about crafting a homepage that works? Drop me an email – I’m always happy to chat.
