When starting a website with your web design agency, it is important to provide them with clear and detailed instructions regarding your requirements and expectations. When you effectively communicate information about your business, target audience, goals and objectives, and any specific preferences or technical constraints, you can ensure that the agency is able to create a website that aligns with your vision and meets your business needs.
What Information To Include In A Website Brief
When creating a website brief, it is essential to cover the following aspects:
Describe your business
Begin by providing the web design agency with a comprehensive overview of your business. This should include information about your industry, products or services, company history, and unique selling points that differentiate you from your competitors. Your website needs to help you stand out in your marketplace so the more information you provide will ensure that your agency build a website that showcases your uniqueness.
Define your target audience
Clearly identifying your target audience is crucial in developing a website that appeals to and engages with the right people. Provide detailed insights about your audience, such as demographic information, interests, and needs. Consider their online behavior and preferences, as this will help the agency in designing user-friendly interfaces, relevant content, and effective calls-to-action.
Communicate your goals and objectives
What is the purpose of your website? Do you seek to generate leads, increase sales, enhance brand awareness, or simply provide information? By conveying your goals and objectives, the web design agency can tailor the design, functionality, and content strategy to align with your intended outcomes.
Provide examples of websites you like
We are all influenced by the world around us. As a starting point share with your agency examples of websites you admire. Highlight specific elements, such as layouts, color schemes, typography, or interactive features that resonate with you. Conversely, if there are websites you dislike, explain the reasons behind your preferences, allowing the agency to avoid incorporating those aspects into your website.
Specify any technical requirements or constraints
If you have any specific technical requirements or constraints, it is crucial to communicate them clearly to the web design agency. For instance, you may need specific functionalities, integration with other systems, or adherence to certain accessibility standards. Inform the agency if there are any existing technical departments within your organization that they may need to collaborate with during the project’s execution.
Conclusion
The more information you can provide upfront to your web design agency then the easier it is for them to build a website which meets the needs of your business.
How We Do Things At Lens Digital
At Lens Digital, we want to make this process as simple as possible. We have an onboarding questionnaire that guides our clients through a series of questions to help us to understand their business, their client and the requirements for their website.
We use the questionnaire as a starting point for the conversation. It is not a rigid document and can be adapted to the individual needs of our clients.
If we would like to have a conversation with us about your website, please contact us.
