How To Brief Your Web Design Agency – 5 Easy Steps

Table of Contents

When embarking on a website design project with a web design agency, it is crucial to provide them with clear and detailed instructions regarding your requirements and expectations. By effectively communicating information about your business, target audience, goals and objectives, and any specific preferences or technical constraints, you can ensure that the agency is able to create a website that aligns with your vision and meets your business needs.

In this blog post, we will delve into the key components of a website brief and explore the information that should be included when briefing a web design agency. By following these guidelines, you will be well-equipped to collaborate with the agency and guide them in developing a website that resonates with your audience and achieves your desired outcomes.


Brief Web Design Agency

What Information To Include In A Website Brief

When creating a website brief, it is essential to cover the following aspects:

Describe your business

Begin by providing the web design agency with a comprehensive overview of your business. This should include information about your industry, products or services, company history, and unique selling points that differentiate you from your competitors. By understanding your business, the agency will be better equipped to create a website that effectively represents your brand and resonates with your target audience.

Define your target audience

Clearly identifying your target audience is crucial in developing a website that appeals to and engages with the right people. Provide detailed insights about your audience, such as demographic information, interests, and needs. Consider their online behavior and preferences, as this will help the agency in designing user-friendly interfaces, relevant content, and effective calls-to-action.

Communicate your goals and objectives

Articulate your website’s purpose and the goals you aim to achieve through its development. Do you seek to generate leads, increase sales, enhance brand awareness, or simply provide information? By explicitly conveying your goals and objectives, the web design agency can tailor the design, functionality, and content strategy to align with your intended outcomes.

Provide examples of websites you like

To offer the agency a clearer understanding of your design preferences, provide them with examples of websites you admire. Highlight specific elements, such as layouts, color schemes, typography, or interactive features that resonate with you. Conversely, if there are websites you dislike, explain the reasons behind your preferences, allowing the agency to avoid incorporating those aspects into your website.

Specify any technical requirements or constraints

If you have any specific technical requirements or constraints, it is crucial to communicate them clearly to the web design agency. For instance, you may need specific functionalities, integration with other systems, or adherence to certain accessibility standards. Inform the agency if there are any existing technical departments within your organization that they may need to collaborate with during the project’s execution.


Providing a comprehensive website brief to your web design agency is vital for ensuring a successful collaboration and achieving your desired outcomes. By describing your business, defining your target audience, communicating your goals and objectives, providing examples of preferred websites, and specifying any technical requirements or constraints, you equip the agency with the necessary information to create a website that meets

How We Do Things At Lens Digital

At Lens Digital, we want to make this process as simple as possible. We have an onboarding questionnaire that guides our clients through a series of questions to help us to understand their business, their client and the requirements for their website.

We use the questionnaire as a starting point for the conversation. It is not a rigid document and can be adapted to the individual needs of our clients.

If we would like to have a conversation with us about your website, please contact us.

Search The Blog

Subscribe to our newsletter

Subscribe to Our Free Newsletter

Receive exclusive web design hints, tips and best practice