And I mean nobody – only about 1% of visitors actually clicked on a slide, and of that 1% in a 5-slide carousel, the first slide was clicked 89% of the time.
Brad Frost performed a A/B with a carousel and a static image. The carousel had a conversion rate of 1.96% whilst the static image had a conversion rate of 43.03%.
This has been repeated in numerous other studies. Nobody is going to sit and watch slides go past hoping that the information they want is on one of them.
If the information is so important that you have put it on your web page, then make sure that your visitors can see it.
Delete the carousel….
