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Small Business Sunday – Our Winners Story

Even Sundayย between 5 PM and 7.30 PM, Theo Paphitis holds his Small Business Sunday competition on Twitter. The aim of Small Business Sunday is to help raise the profile of small businesses up and down the country.

In the words of Theo himself;

"I admire people who have passion and energy. If you cannot bore your friends to death about your own small business then something is seriously wrong. I was struck by the number of business owners on Twitter who wanted to tell me about their new products and services. Small Business Sunday was born so that people have a specific time slot to tweet and can pitch their 'sell' directly to me."

Theo Paphitis

During this time, Small Businesses share details of their businesses with him on Twitter.

Theo reviews and chooses his favourite lucky six who are then re-tweeted. As he has around 500kย followers, this provides a massive boost to the chosen lucky businesses.

My vision is that everyone who has ever won an #SBS re-tweet from me becomes part of a friendly club. Like-minded individuals can share successes and learnings. This website will give a valuable profile to the winners chosen to date and should help those who have not yet won but want some tips on how to do so. You will find news about the latest winners plus events and activities of interest.

Theo Paphitis

So this Sunday, we entered.

Our SBS Entry

Small Business Sunday Winner

At this point, we promptly forgot about it. That is until my phone started going mad with Twitter alerts. We were one of only six winners for this week chosen by Theo himself.

These are the statistics for our winning tweet;

Small Business Sunday - Tweet Activity

Over 10,000 impressions on our tweet and we increased our Twitter followers by over 10%.

The Future

We are now part of the Small Business Sunday community and really looking forward to the opportunities that will bring and the other small businesses that we will meet along the way.

And we get a nice badge to go with it as well.

Small Business Sunday - `SBS Winners Badge

Are you a Small Business Sunday winner?

If you are a #SBSWinner, then would love to hear from you. Get in touch via the contact page or connect with us on Twitter @LensDigitalUK