Your About Page Isn’t About You
Your ‘About Us’ page isn’t about you – it’s about your customers and how you can help them.
In the Lens Digital blog, we share advice, insights and thoughts on the worlds of web design, SEO and WordPress – everything you need to have a website that grows your business.
Your ‘About Us’ page isn’t about you – it’s about your customers and how you can help them.
Don’t use a carousel or slider on your website. Nobody clicks on the second (or subsequent) slides – and barely anyone will click on the first slide either.
Is your website quietly turning away potential clients? Even the best-looking sites can be guilty of hidden mistakes that drive visitors to competitors.
We take a look at SSL certificates; what they are, how they work and why they are important for your website.
If I was to ask you what one image would represent your business, what would your answer be?
The website of Ling’s Cars has been dubbed “the weirdest website on the internet”. See how it has been updated.
How easy is it for someone to find your contact details on your website?
Broken links give a poor user experience and potentially damage your search engine rankings.
Do you know who your domain name is registered to? It should always be registered to your business and never to your IT supplier or web designer.
As web designers, we’re constantly drawing inspiration from various sources, and it’s crucial to recognize that innovation often stems from combining existing ideas in new ways.
The purpose of your website is appeal to your ideal clients, and turn away those that are not.
Before we can build you a website, we need to find out about your business. We take time to understand what you do and who you do it for.
Most of your website visitors are not ready to buy – they are just looking. Your website needs to cater for the browsers and the buyers.
Your marketing (and website) should be targeted at your ideal customers and you shouldn’t take a scattergun approach.
The answer to the question is it depends. Are your staff important to your business? Or they recognised experts?