
Most Of Your Website Visitors Aren’t Ready To Buy
Most of your website visitors are not ready to buy – they are just looking. Your website needs to cater for the browsers and the buyers.
In the Lens Digital blog, we share advice, insights and thoughts on the worlds of web design, SEO and WordPress – everything you need to have a website that grows your business.

Most of your website visitors are not ready to buy – they are just looking. Your website needs to cater for the browsers and the buyers.

Your marketing (and website) should be targeted at your ideal customers and you shouldn’t take a scattergun approach.

The answer to the question is it depends. Are your staff important to your business? Or they recognised experts?

We put all of our design efforts into ensuring that the front page is the most visually appealling. However, not everyone visits the website through the front page.

Search bars are a common feature on websites, but their presence often indicates wider issues in site design and user experience.

Go and have a look at the homepage of your website – what does it say about your business? Is it clear about what you do and who you help?

What makes your business unique? Too many businesses use the same words to describe their uniqueness.

In this blog post, we will look at the components of a web design brief and explore the information that should be included when briefing a web design agency.

As business owner, one of the crucial decisions you face is whether or not to display your pricing on your website. Some argue that showcasing pricing information upfront helps establish transparency and trust, while others believe it might deter potential clients.

When discussing web design with potential clients, one of the most frequently asked questions is how long it takes to build a website. In this blog post, we will explore the various phases of a website project and delve into the factors that influence the build time.

Are you struggling for content ideas? Use this technique to find ideas that your website visitors are actually searching for.

When we design a homepage, we’re not just arranging sections on a page — we create a web page that takes the visitor through a journey. A great homepage doesn’t just look good; it guides visitors through a story that connects with them, builds trust, and inspires action.

Your homepage should tell your visitors what you do and how you can help them. We take a look at the homepages of the big four and whether they achieve this.

It is important that your website is simple so that you can clearly communicate your message to your website visitors.

Your podiatry website is often the first point of contact for potential patients. A well-designed website can be the difference between attracting new clients or losing them to competitors.