How AI Is Changing Search and SEO
The search landscape is changing. People are moving away from the traditional search engine such as Google and Bing and starting to use LLMs such as ChatGPT.
Our WordPress Web Design Process
We believe it is important to have a good web design process when designing and building websites. This ensures that the website meets the needs of your business and that of your target audience. At Lens Digital, we have built a standard process which helps us to deliver quality web sites every time. Our process can be varied depending on the size and the nature of each project.
Why You Must Keep Your WordPress Plugins Updated
WordPress is powerful and flexible, thanks in large part to its vast ecosystem of plugins. With over 50,000 plugins available, you can add almost any feature to your website — from contact forms and SEO tools to eCommerce functionality and performance enhancements. But here’s the catch: plugins need regular updates to stay secure, functional, and […]
When Did You Last Backup Your WordPress Website?
If you’re running a WordPress website, ask yourself this simple but critical question: “When did I last back it up?” You might assume your hosting provider has it covered—but relying solely on them can be a risky move. Over the years, we’ve helped countless website owners recover from data loss, and many of them didn’t […]
The Importance of First Impressions
Picture the scene: you have been travelling all day and you finally arrive at your hotel. The reception desk is unmanned so you ring the buzzer and after what seems like an age, someone turns up. The staff are rude and the check-in process seems overly complicated. Finally, you get in the lift and make […]
Top 5 Plumbing Websites
Whenever we are designing and building a new website, we often look around to see what other within that sector have built. We thought we would look at plumbing websites around the world and come up with our favourites. So here are what we consider to be 5 of the best plumbing websites and our […]
How Chiropodists Can Use Content to Engage and Educate Patients
For any podiatrists, an engaging website is vital for attracting new patients and establish themselves as the local authority in foot health. One of the most effective ways to achieve this is through content that is both engaging and informative. Sadly, this is an area that is often neglected. In this post, we’ll explore strategies […]
How Political Parties Use Their 404 Pages
A 404 error occurs when a user attempts to access a page on your website that doesn’t exist. Most websites display a default error page. However, it creates an opportunity to engage and assist your website visitors. In this post, we take a look at how political parties are using 404 pages to get their message […]
Five Website Challenges Podiatrists Face and How to Overcome Them
We all know that websites are important to our business – it helps us to create a point of difference from our competitors. However, a poorly executed website can be a hinderance. In this blog post, we look at the common issues that websites have and how they can effect your business. Five Website Challenges […]
Why We Don’t Offer Website Hosting Services
At Lens Digital, we do not offer website hosting services and here are the reasons why; 1. Most web design agencies that offer hosting do not provide the service themselves. They are just reselling someone else’s service and adding a markup for no added value. 2. By signing you up to ‘their’ website hosting, web […]
Five Ways To Use Behavioural Economics On Your Website
What Is Behavioural Economics? Behavioural Economics (BE) combines psychology and economics to understand how and why people behave in the real world. Unlike traditional economics which treats human behaviour as being based on pure logic, BE factors in irrational behaviour and tries to understand why this might be the case. BE is useful for businesses […]
BCA Insider – “Creating A Successful Website”
BCA Insider is the publication of the Billiard Congress of America. We were recently asked to contribute to an article about how you can a successful website and to review a couple of Billiard related website. The issue has now been published and you can read it below.
We Do More Than Build Website
At Lens Digital, we don’t just build websites from scratch – we can assist with every aspect of website, no matter how big or small. Here are a few ways we can assist your business with its website needs: Finish Your Uncompleted Projects Sometimes, businesses start a website project, only to find themselves overwhelmed or […]
Our Fixed Price Websites Package
Websites Can Be Confusing We understand that deciding on the best plan for your website can be overwhelming. It can be confusing trying to work out what web pages to have on your website, what content to add and what the cost might be – that is why we offer our fixed price website package. For a […]
RIP Google Business Profile Websites
What are Google Business Profile Websites? Google Business Profile websites are single page websites and have been generally used by small businesses as a way of getting a cost-effective (free) way of getting online. By default, sites created with Google Business Profile have the domain structure: ‘yourcompanyname.business.site’. Google Announcement Google have announced that websites built […]